E-commerce & Sales Systems Consulting · New York
E-commerce, CRM, Sales Funnels & Operations.
I help established retailers, food businesses and consumer brands organize and improve how they sell online. Your store, customer journey, CRM and follow-up, order operations, email marketing and analytics, connected into one system your team can run. We find what’s holding sales back, and then I help set it up.
Common situations
Six situations I see most often in established product businesses. Each one points to a part of the sales system below.
Your online store is live, but sales are slower than expected.
Related service: Growth & Performance OptimizationShopify, marketplaces, social media and other sales channels are disconnected.
Related service: E-commerce Setup & OptimizationVisitors browse products or abandon checkout without purchasing.
Related service: Sales Funnels & Customer JourneyCustomer information exists, but CRM, email follow-up and retention processes are not properly organized.
Related service: Sales Operations & AutomationToo many sales and order operations are handled manually.
Related service: Sales Operations & AutomationMarketing costs money, but it is difficult to identify which activities drive profitable sales.
Related service: Growth & Performance OptimizationYou don’t always need more tools. You need a better-connected sales system.
See the four service areasServices
Your store, funnel, operations and numbers affect each other. I work across all four, in the order your business needs, from diagnosis to setup and handover.
The store and channels where people buy.
How a visitor becomes a customer, and a customer comes back.
The systems behind every order and every customer record.
What the numbers say, and what to improve next.
Hands-on in my own businesses
These are examples of what I’ve run myself, not the limits of what I work with. When a project needs a specific CRM platform, custom integrations or development work, we scope it together and bring in technical specialists where needed, with a clear split of who does what.
Who I help
I work with established small and growing businesses: retailers, food businesses and consumer brands that already have products, customers and some online channels, but not yet a system that connects them.
What usually goes wrong
I connect the channels into one sales system: one catalog, consistent pricing, a clear order flow and reporting you can trust.
What usually goes wrong
I structure the menu, pricing and ordering flow in tools like Toast and delivery apps, so online orders work for the kitchen and for the margin.
What usually goes wrong
I review the store, funnel and follow-up end to end, then fix product pages, email flows, CRM workflows and order processes in order of impact.
Selected work
Each project is described as it is: my role, what was built, and where it stands now. I don’t publish figures without the owner’s permission and data behind them.
Case 01
Shopify brand · direct-to-consumer & multichannel · Co-founder
This is where most of my current practice comes from. I deal with the same shipping delays, ad costs and margin questions as the owners I work with.
Case 02
Online ordering & delivery for a New York food retailer
Case 03 · E-commerce, Marketplace Sales & Omnichannel Retail
Children’s clothing brand, Ukraine · Founder, 2017
YUMSTER is where I learned what my clients face now: one product range, several sales channels, and each channel needing the right assortment, price and presentation.
Case 04
Funnel, client journey & follow-up for an independent expert
The same sales-system thinking applied to a service: who it’s for, what exactly is sold, and what happens to every inquiry.
Case 05
Family restaurant in Odesa, Ukraine · Co-owner, 2010–2023
Thirteen years as co-owner of a family restaurant with its own eclectic character, live entertainment, a children’s area and a large food operation running every day.
Owning a restaurant teaches you that marketing and operations are one job. A promotion the kitchen can’t handle costs more than it brings in.
Working formats
Start with an audit, or bring me in to set up and run your sales system with you. Scope and cost are agreed after a first call, once I understand how your business sells today.
For businesses that want an independent look at how their online sales work today.
You getA prioritized action plan: what to fix first, and why.
For businesses ready to fix and connect their online sales journey.
You getThe agreed parts of your sales system set up and working.
For owners who want steady improvement without hiring a full-time e-commerce lead.
You getContinuous, structured improvement of your online sales.
Not sure which one fits? Tell me how your business sells today and I’ll suggest where to start.
Discuss a format
About
For about twenty years I’ve worked in marketing and business, most of that time running my own companies rather than advising other people’s.
I’ve opened restaurants and run teams of more than a hundred people. I’ve built a children’s clothing brand, worked on marketing for a shopping mall, and been part of a meat-production business. Today I co-own a food brand in the US, where I handle everything from the Shopify catalog to wholesale conversations.
That’s why I don’t treat marketing as something separate. It’s connected to the product, the price, the kitchen or warehouse, and the people who fulfill the order. I care about all of it, and about the numbers that show whether it works.
I work directly with owners. My job is to turn a messy business problem into a short list of decisions and concrete steps, then help carry them out.
Selected brands & creative direction
Background from businesses I’ve founded or developed. Some identities I designed myself; others were executed by designers under my leadership. Brand work is part of my business projects, not a standalone design service.
My approach
I start with how the business really runs today: orders, margins, the team, the customer. Recommendations come after that.
A new app or platform is only worth it if it solves a specific problem. Often the fix is a simpler menu or a clearer process.
Product, price, channels, operations and marketing are one system. I don’t optimize one part at the expense of another.
A plan is useful when someone carries it out. I stay involved through implementation, to the extent we agree on.
Contact
You don’t need a finished brief. Describe your store, your sales channels and what isn’t working, and we’ll work out where to start.
I read every inquiry myself. Write by email, on WhatsApp, or use the form.
